What Happened at the 37th Annual Dallas International Guitar Festival Last Weekend?


My spirit and expectations were high last Saturday as I attended the 37th Annual Dallas International Guitar Festival  The weather is usually good for most events in Fair Park, and I expected no different from this festival. Besides great weather, it had a lot going for it: live music, an expansive selection of vendors to choose from, a new location. The festival also provided several opportunities to meet new friends who love rock and roll as much as I do. At least, that was what they were going for that weekend.

Like any other festival, it started out small and humble. It begin at he end of a great decade in rock, 1978. The concept was very simple, get a good deal on guitars and the equipment that comes with it. Over the years, the change of locations brought an influx of attendees and with more attendees, it attracted more businesses. The union of a music concert along with vintage guitar sales and trade was ingenious. Not only could you look for the perfect guitar, but also enjoy a jam session from many of the best local and national bands. What DIGF probably didn't expect this year was a case of bad timing.

On the same weekend Dallas International Guitar Festival hosted their festival, across the Metroplex, Plano had the first annual Suburbia Music Festival; which boasted some extremely well-known artists in music, was all outdoors, and a marketing strategy that catered to a much more younger demographic. Little do people know, it was put on by Live Nation, but made to seem like it was a local operation.

Suffice it to say, the younger rival won out against the seasoned veteran. A bitter pill that I figuratively had to swallow when I entered the doors last Saturday.

I don't need instructions to know how to rock

There was a good crowd that came for exactly what the festival was about. It was a rows and rows of well-known guitar dealerships from across the state and beyond. Sheehan's, for instance, sells it guitars in itemized form; if there is an obscure part that you've lost on a guitar or something that you would like to add to it, then you came to the right place. Fuller's Vintage Guitar, which had rows of guitars that raged from Gibson to Fender, also allowed people to test their guitars out.

There was this kid, barely ten years-old, who starting jamming on the guitars for sale. He knew the fret board like he had been playing  on one since he was an embryo. Gibson Center, may have had the most elaborate stage in the convention hall. They turned a simple mobile trailer into a shrine/practice center for people that wanted to test their guitars with the audio system inside the trailer.VG-booth-at-the-Dallas-International-Guitar-Show

Vintage guitar festivals have been around a long time, and DIGF is no different. A niche market is always there for people that are either a guitar collector or a fan of rock. A majority of the attendees for most vintage guitar shows are more keen to performers like The Who, Led Zeppelin, Peter Frampton, and (ugh) Ted Nugent. It's a complete contrast to many of the rock acts (indie or otherwise) which pack today's concert venues.

There were some very memorable performances. Guthrie Kennard performed a set at the Woman's Exhibit which is also where the Saturday Night All Star Jam was held with DIGF's headline performers. The place had a good surround sound, but attendance was lacking. It was the same issue with other performers like Lance Lopez and Maylee Thomas, both of which performed outside the Women's Exhibit individually. Lopez worked the crowd like a pro, and Thomas's cover of R.E.M.'s "Everybody Hurts" was nothing short of amazing. But even with great performances, it's very disappointing when bands play their hearts out on the stage, but barely have anyone to cheer.

A good promotion is hard to do

The station 89.3 KNON Radio was there, but not in the capacity that you would think. Many radio stations that set up shop in a music festival would do so to promote DIGF, offer tickets, giveaways, offer prizes, etc. They might be broadcasting live  in real time, trying to attract listens to show up with dialogue about the significance of the festival  and why you need to "come on down." Instead, it was complete 180 degrees,  and the only thing they were there to promote were other events that they also sponsor, but not the one that they're that weekend.

Heritage Auctions was there as well, with security and cameras in tow to showcase their items. They were hawking some pretty cool stuff  - clothes that were worn by Elvis Presley and a 1963 Olympic White Fender Stratocaster, owned by legendary guitarist Jimi Hendrix. Hendrix's guitar should have been put in the front of the display section, opposed to Elvis's hand-me-downs.

texasunder20All and all, my feelings about DIGF were mixed. I was able to see some of the best made guitars on display by many dealerships, but the music festival left something to be desired. The bands came, worked hard, and played harder, but how a festival is marketed and attracting current music acts to fill in seats and open spaces determines how successful the next festival will be next year. Some sub 20 year-olds consider alt-rock bands from the 1990s "classic rock", and this may be the new normal. DIGF might need to borrow a feather from Suburbia's hat, and book some more modern bands to attract some young, hip, fresh faces and with it a new crop of attendees, otherwise their demographic may eventually die off. However, it was a great fest for the right crowd with a few hundred bucks to spend on the right axe.

15 Responses to “What Happened at the 37th Annual Dallas International Guitar Festival Last Weekend?”

  1. A lot of thanks for all of the work on this website. My niece really loves doing investigation and it is easy to understand why. Most of us hear all relating to the lively means you present rewarding techniques on this blog and welcome contribution from other individuals about this area of interest and my princess is understanding so much. Enjoy the remaining portion of the year. You are always doing a very good job.

  2. I intended to create you one little bit of observation to thank you very much the moment again for those great knowledge you have documented on this page. It is so remarkably generous with you to present openly just what a lot of folks would've offered for an electronic book to end up making some dough on their own, particularly considering the fact that you might have done it if you considered necessary. Those tips also acted to become a good way to understand that other people online have the same interest much like my own to learn a good deal more when it comes to this issue. I think there are some more enjoyable periods in the future for folks who looked over your site.

  3. I enjoy you because of your own hard work on this website. Kate really loves working on research and it is easy to see why. Many of us learn all about the dynamic means you give functional tips and hints through the website and recommend participation from others on the content and our own princess is undoubtedly becoming educated a whole lot. Have fun with the rest of the year. Your performing a superb job.

  4. I definitely wanted to construct a brief note to be able to thank you for all of the great information you are showing at this site. My incredibly long internet lookup has now been rewarded with really good know-how to go over with my friends and classmates. I would suppose that many of us readers actually are very lucky to dwell in a fine place with so many special individuals with beneficial plans. I feel quite privileged to have used your weblog and look forward to some more thrilling times reading here. Thank you once more for all the details.

  5. I would like to point out my respect for your kind-heartedness for men and women who need assistance with in this idea. Your very own dedication to passing the solution throughout turned out to be definitely productive and have always empowered somebody like me to achieve their dreams. This useful hints and tips entails much to me and even more to my peers. Best wishes; from all of us.

  6. My husband and i felt so cheerful when Raymond could finish off his survey by way of the precious recommendations he was given when using the web site. It's not at all simplistic just to choose to be releasing hints which some others have been selling. And we all recognize we now have the writer to give thanks to for that. All of the explanations you've made, the simple blog menu, the relationships you can make it easier to foster - it's got many superb, and it's really aiding our son and our family recognize that this idea is brilliant, and that is extraordinarily vital. Thank you for everything!

  7. I precisely wanted to thank you so much all over again. I do not know what I would've accomplished in the absence of those ways shared by you over such subject. It became a traumatic situation in my view, but considering this skilled avenue you resolved the issue made me to cry over contentment. I'm happy for your advice and thus trust you comprehend what a powerful job your are doing training men and women using a web site. Probably you have never come across all of us.

  8. I am only writing to let you know of the awesome experience my friend's princess went through reading your web page. She came to understand a wide variety of things, including what it's like to have an amazing giving character to have most people really easily know specific specialized issues. You truly did more than visitors' expected results. I appreciate you for rendering the informative, healthy, informative as well as fun tips on the topic to Jane.

  9. I want to show my appreciation for your generosity for women who must have help on this particular issue. Your very own dedication to passing the solution up and down appeared to be extraordinarily helpful and has continually permitted many people just like me to achieve their desired goals. Your new insightful help denotes a lot to me and extremely more to my office colleagues. Thanks a ton; from all of us.

  10. My spouse and i felt really relieved when Michael managed to round up his homework via the ideas he received using your web site. It is now and again perplexing just to happen to be offering hints the rest may have been selling. And now we know we need the writer to give thanks to for this. All of the illustrations you made, the easy site navigation, the friendships you give support to create - it's got many amazing, and it's really making our son in addition to us recognize that the theme is amusing, and that is truly fundamental. Thanks for all!

  11. I simply wanted to construct a word to thank you for some of the stunning tricks you are posting at this website. My time-consuming internet search has at the end been paid with high-quality facts and techniques to go over with my best friends. I 'd repeat that most of us website visitors actually are very much blessed to exist in a good community with very many awesome professionals with very beneficial basics. I feel truly fortunate to have seen your entire webpage and look forward to tons of more brilliant moments reading here. Thanks once again for everything.

  12. I wish to point out my respect for your kind-heartedness in support of persons that must have assistance with this subject. Your very own dedication to passing the solution throughout has been quite valuable and have constantly allowed girls much like me to achieve their endeavors. Your new insightful instruction implies so much a person like me and substantially more to my peers. Thank you; from each one of us.

  13. I wish to express my thanks to the writer for rescuing me from this particular challenge. After browsing throughout the the web and obtaining concepts which are not pleasant, I figured my entire life was over. Existing without the presence of strategies to the problems you've sorted out by way of your entire guide is a crucial case, as well as the kind that would have negatively affected my career if I hadn't encountered your blog post. Your know-how and kindness in touching almost everything was excellent. I don't know what I would've done if I had not encountered such a thing like this. I am able to at this time look forward to my future. Thanks a lot very much for this professional and result oriented guide. I won't be reluctant to endorse your web site to anybody who would need care on this issue.

  14. I wanted to create you the very little note so as to thank you as before with the fantastic solutions you have documented on this page. This is quite incredibly generous of people like you to supply without restraint all that a lot of people could possibly have offered for sale for an electronic book to get some dough on their own, and in particular now that you might well have done it in case you decided. These tips likewise served to become a good way to fully grasp someone else have a similar dream similar to my very own to understand very much more on the subject of this matter. I know there are millions of more pleasurable opportunities ahead for individuals that see your blog post.

  15. I am writing to make you know what a excellent encounter our daughter developed studying your blog. She came to find so many pieces, which include how it is like to possess an ideal helping nature to have many others without difficulty know just exactly certain advanced things. You actually exceeded her expected results. Many thanks for rendering such helpful, safe, informative as well as fun tips about the topic to Lizeth.

  16. I precisely needed to appreciate you yet again. I'm not certain the things I could possibly have accomplished in the absence of these suggestions contributed by you concerning that subject matter. Certainly was a real horrifying issue in my opinion, however , being able to see this professional manner you handled that took me to leap with gladness. I'm just happier for this guidance and as well , hope that you are aware of a great job you're accomplishing educating people thru a blog. More than likely you have never got to know all of us.

  17. I happen to be commenting to make you be aware of what a beneficial experience our princess enjoyed browsing the blog. She learned several details, which include what it's like to possess a very effective coaching mood to get the mediocre ones with no trouble know certain advanced matters. You actually did more than our desires. Thanks for providing those beneficial, dependable, revealing and also cool tips about that topic to Mary.

  18. I have to point out my passion for your generosity giving support to men and women that must have assistance with this one theme. Your very own commitment to passing the solution all through became quite productive and have in most cases helped guys much like me to reach their ambitions. Your new useful key points signifies this much a person like me and a whole lot more to my mates. Warm regards; from everyone of us.

  19. I intended to put you a bit of word to say thank you yet again on the magnificent methods you've provided above. This has been certainly strangely open-handed with people like you to grant easily precisely what many people might have made available for an electronic book to make some dough on their own, especially given that you could have tried it in case you wanted. Those principles also served to become a easy way to comprehend many people have the same dreams similar to my very own to grasp whole lot more with regard to this condition. I'm certain there are numerous more enjoyable moments ahead for people who go through your blog post.

  20. I would like to show my appreciation to the writer for bailing me out of this condition. After looking throughout the world wide web and finding recommendations which were not pleasant, I assumed my entire life was done. Existing without the approaches to the difficulties you've fixed by means of your main guide is a crucial case, as well as those which might have adversely damaged my entire career if I had not encountered your web page. Your primary capability and kindness in handling everything was precious. I don't know what I would have done if I had not come upon such a stuff like this. I can also now look ahead to my future. Thanks for your time very much for your skilled and result oriented guide. I will not think twice to endorse the blog to anybody who needs and wants counselling on this situation.

Leave a Reply