National CRE-Tech Startup Truss Changes the Game for Dallas

Truss Dallas Team

Finding office space has never become more simple thanks to the newest web app on the tech front - Truss. The Dallas-established startup Truss causes ripples in commercial real estate for the DFW area and expanding into Houston, Austin and San Antonio.

Launched in July, Truss is a user-friendly web platform that offers an accurate CRE business database, serving both landlords and tenants. Servicing over 44 million square footage in Texas, over 25 million in Dallas alone, Truss strives to simplify CRE transactions for clients. The startup answers the problem of traditional transactions, after realizing a tremendous need for advanced online technology in CRE for tenants.

"[Truss’] technology drastically shaves off time from the moment a client searches our database of listing options to the instant our brokers close the transaction,” said Truss Co-founder Marshall Hudes. “Truss is, hands down, the most time efficient, cost effective, user friendly experience for the one who needs an office, retail or industrial space."

With the help of the local brokerage community, the Dallas Truss Team has successfully onboarded the majority of the Dallas area A & B office product, thereby offering Truss’ clients an array of viable options when searching on the platform. Truss is currently working lease transactions with JLL, CBRE, Cushman & Wakefield, Colliers, Cawley, Granite, Gaedeke, and Lunsford.


Truss is a sustainable and scalable “one-stop shop” online platform created for prospective tenants to search for office space that best meet their specific business needs. Clients also receive professional guidance from a Truss broker representative to ensure they receive the most economical and well-negotiated lease transaction in a fraction of the time typically required. It is a free service to both clients and property owners. Truss is a feasible platform designed specifically to aid the prospective tenant by offering complete and accurate data analyses and graphics.

“Truss is driven by the new generation and the new generation is driven by technology,” Pickens said. “What I mean is, technologically advanced systems streamlines a person’s ‘everyday life’. People are always looking to make their lives more simplistic and stress free.”

Within a competitive industry, Tenant Base, The Square Foot and 42Floors provide similar services, but Truss’ innovative structure stands out amongst similar CRE services on the market by providing a tenant-tailored experience. It provides an automated transaction process, which has improved the process by removing unnecessary steps and compressing time frames to keep all parties in sync.


Prospective tenants start with creating a profile on the application and search for ideal spaces to fulfill requirements. Once the tenant takes a tour of the space, he or she proposes and requests terms through negotiation process. Then, trust brokers guide the negotiation process, the finalization of terms, and the lease execution. Lastly, Truss issues a 30 percent cash back incentive to the tenant as a thank you for choosing to find office space with Truss.

If shopping office spaces is in your future, start your search at


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