Digital marketing professionals and social media experts all over DFW will gather together this Wednesday, July 8th at Noah's on behalf of Social Media Dallas and Dallas/Fort Worth Search Engine Marketing Association to hear keynote speaker Scott Monty discuss how businesses can better survive a digital crisis when (inevitably) it happens at Digital Crisis Communications: A Survival Guide, featuring Scott Monty.
If you haven't already jumped at the chance to purchase your ticket to hear this prominent digital strategy consultant share his truly genius tips and tricks, my one question to you is this: why in the world not?
Every business can benefit from this event, as crises are unfortunately likely to be stirred up in any industry. Knowing how to better prepare and handle these situations can help to better consumers' perception of a business, resulting in better retention despite the damage.
You may be thinking to yourself: why Scott Monty? This social media visionary was ranked as one of the top 5 of the 25 Social Business Leaders by The Economist. He not only led, but initiated Ford's social media practice, all the way up to their crisis communications and blogger relations.
Monty plans to discuss previous case studies of crises in action and how businesses effectively handled the situations. Think of it this way, my digital marketing folks: failing to plan is planning to fail, and in a real-time, consumer-rated world where customer reviews speak louder than self-posted statuses, businesses cannot afford to skip out on planning for the worst instead of hoping for the best.